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Pareidolia tree
Photograph by Lars Nissen, 2017


A gnarled visage emerges from the ancient bark, its weathered features woven into the twisted grain of the tree—pareidolia, the tendency of the human mind to perceive familiar patterns where none were intentionally placed. This is the reason we see faces in clouds, animals in rock formations, or ghostly figures in the peeling paint of an old house. The brain, wired to recognise faces above all else, seeks meaning in randomness, shaping order from chaos.